Comcast’s NBC Universal Partnering With International Olympic Committee

Comcast’s NBC Universal unit is partnering with the International Olympic Committee and the United States Olympic Committee to create a year-round Olympic Channel content and distribution partnership in the United States, all three parties said.

The partnership will launch a new U.S. television network under the “Olympic Channel: Home of Team USA” brand in the second half of 2017.

The partnership will also provide coverage of Olympic sports programmes that will appear exclusively on other NBCU platforms — including NBC, NBCSN and NBC Sports Digital outlets. The coverage will begin Dec. 17 with the Team USA Winter Champions Series, the companies said.