Comcast Partners With Viacom, Sony, Lionsgate to Launch Enhanced Movie Extras

Comcast (CMCSA) said Friday that its Universal Pictures Home Entertainment division together with Lionsgate (LGF), Sony’s (SNE) Sony Pictures Home Entertainment and Viacom’s (VIA, VIAB) Paramount Home Media are launching enhanced movie extras, a new home entertainment offering on Xfinity X1 that paves the way for fans to explore, connect and engage with a wide variety of online content, all while watching a film.

Led by Comcast, Universal and major studio partners, enhanced extras combine the X1 platform with a new technology standard developed by MovieLabs and its studios partners. The enhanced extras will be accessible with the digital purchase of participating titles.

In connection with the launch, Comcast will offer a free 10-day sample of enhanced movie extras from December 16 – December 25. During this ten day window, customers will have free access to 16 online interactive experiences.